Anasa Troutman, CEO of Eloveate & SheStories

Anasa Troutman, CEO of Eloveate & SheStories

Anasa Troutman is no stranger to telling heartfelt, emotional stories through her work. In fact, that's what her company, Eloveate is all about. Her company is based in Nashville and produces high-impact media that opens hearts and minds to the power of love. Yet somehow, when it came to crowdfunding on iFundWomen for her newest venture, SheStories, she was confronted with unprecedented emotional challenges. 

The thing that surprised me most is how much I was challenged emotionally during the campaign. I really had to work with myself to stay focused through the ups and downs.

Anasa has made a career out of telling other people's stories through her platform, but once her crowdfunding campaign went live, she was forced to not only shift the focus to herself, but to also represent her business in a way she had never experienced before.  Other members of the SheStories team were by Anasa's side, channeling that crowdfunding courage. Leah Cevoli insists that you have to really be willing to put yourself out there in order to succeed.

Be ready to fly out of your comfort zone - be bold, be brave, be vulnerable - and be receptive to the support of your community.

Anasa quickly embraced being the face of her company online, making the most of strategic crowdfunding tactics like consistently thanking all of her backers on social.  She also knew that hitting the streets and engaging her community in person would be key to achieving her goal.

Anasa Troutman with Nashville's Mayor Megan Barry at iFundWomen's Nashville Marketplace

Anasa Troutman with Nashville's Mayor Megan Barry at iFundWomen's Nashville Marketplace

Crowdfunding can be a huge learning experience for the business owner(s) behind the campaign, and by the end Anasa and her team believed in their company's mission and future more than ever.

Doing this campaign made me more committed to my business. If I wasn’t convinced before about how important this work is to me, now am 100% positive.

SheStories is all about lifting the voices of women and emphasizing the value of their ideas. Through crowdfunding with iFundWomen, Anasa Troutman took her life's work to new heights and realized just how much she believed in her very own idea. 

We're so proud to have had Anasa and her team get successfully funded on our platform. Join us in supporting SheStories on iFundWomen.