At iFundWomen, we believe that crowdfunding should be the first stop on every entrepreneur's funding journey.
Here are 9 reasons why:
1. RAISE SEED MONEY
The money you raise through crowdfunding is seed money for your business. It's cash you can use to start or grow your venture, without giving away any ownership of your business or taking on debt.
2. ATTRACT POTENTIAL INVESTORS
Put away your powerpoint, and get out there and sell. Get more eyeballs on your business, some customers, and demonstrate your entrepreneurial hustle. A successful crowdfunding campaign proves to investors that there is a market for your product and you are the person to bet on.
3. SECURE A "BRIDGE FUND"
Drive up the value of your company and show some GRIT during your growth stage. Equity investors recognize a smart entrepreneur who gets scrappy and raises via crowdfunding - it's a more compelling story.
4. TEST YOUR MVP
Perfect is the enemy of done. Test your prototype and find out quickly if people really want whatever it is that you're selling. Crowdfunding is a controlled environment for you to test your product and get the market feedback that will be essential for you to optimize your overall strategy.
5. CUSTOMER DISCOVERY
Crowdfunding is the ultimate market research tool. Test and validate your value proposition through campaign feedback. Identify undiscovered customer segments and needs to inform and refine your broader go-to-market strategy.
6. MAKE MONEY INSTEAD OF SPENDING IT
Turn traditional marketing on it's head - instead of paying to market your brand, leverage campaign rewards to extend your reach. Crowdfunding is the ultimate marketing vehicle - increase awareness, generate leads, get product feedback, and increase sales ALL at the same time.
7. GENERATE BUZZ AND AWARENESS
To run a great campaign, you need a clear communication and messaging strategy. Engaging past, current, and future clients drives business benefits far beyond your immediate campaign success.
8. EXPAND YOUR NETWORK
Get out of your comfort zone. The confidence gap is real for female entrepreneurs. To win at crowdfunding, you need to get off of the networking sidelines and into the ring. The success of your campaign depends on you reaching far and wide to tell your story.
9. SUPPORT FELLOW FEMALE BUSINESS OWNERS
1,100 new businesses are started by women each day in the U.S., yet only 2-6% of venture funding goes to female entrepreneurs. iFundWomen pays forward a percent of our fees into active campaigns on our platform. So when you crowdfund with us, you're helping female entrepreneurs achieve their dreams.
A smartly run campaign can be an incredible catalyst for growth - for you business and for you. So get out there and WIN.