Don't overthink it. Don't overthink it. Don't overthink it. 

These are words every entrepreneur should live by, along with "MVP" and "product/market fit," well, and maybe a couple dozen others. While there may be many entrepreneurial mantras to live by, having one that reminds you to NOT wait until you've reached perfection is definitely high up on the list. 

Philosophers like Voltaire and Confucius first coined the sentiment, and it seamlessly translates to entrepreneurship - the idea that attempting to make something perfect will likely keep you from finishing that very thing at all.

Think about it.  Have you ever really seen perfection? Have you ever witnessed a business on the rise do everything perfectly right? No. It's impossible, so why waste your time waiting for every single thing to be just so before you share your business plan, take your product to market, or start your crowdfunding campaign?

The crowdfunding coaches at iFundWomen see this regularly in female entrepreneurs. These women have all the tools they need to launch a successful campaign, yet they question whether or not the time is exactly right. Whether everything is perfectly ready to go.  The answer is typically NOW is the perfect time to get your idea out there into the world. NOW is the time to call upon your friends, family & followers (your "FFF's") to give you the support and feedback you need to continue to improve your product. NOW is the time find out if there really is a market out there for your product. With crowdfunding, the feedback comes fast and gives you the opportunity to continually iterate and improve. It's scary to get out there before you 'feel' ready, but let's be honest, will that moment ever come? Our mantra is "Leap, and the net will appear" (John Burroughs). 

In theory, perfection would lead to success, but in reality, for entrepreneurs, waiting for your product to be perfect prevents you from getting the feedback you need in order to make it great. Founder & CEO of iFundWomen, Karen Cahn, learned this the hard way with her first startup.

I spent lots of time and money making my product perfect and I had no feedback.

In a recent Facebook Live, Karen and iFundWomen's Director of Operations, Kate Anderson, talked in depth about how perfection is the enemy of done, and Karen, now onto successful startup #2, shared her wisdom.

Karen is now the Founder & CEO of iFundWomen - a startup that is finding success within it's first year.  The learned lessons from startup #1 were applied to her second company, which is why iFundWomen launched with a beta in November of 2016. The product and technology were appropriately tested and improved, and to this day iFundWomen continues to release and improve features as feedback comes pouring in.

It's important to note that striving for perfection isn't necessarily a bad thing.  You should want your product to be as good as it can possibly be, but just don't let perfectionism prevent you from recognizing a good and more importantly, complete thing.  Give yourself credit for bringing your idea to life, for having functioning technology, or for having completed the first iteration of your product. 

Female entrepreneurs have the capacity to achieve incredible things with their businesses, but you must be mentally prepared to recognize the good in what you've created and be done with it in order to take it to the next level and make it great. 

Here's to making the leap!