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The Emotional Rollercoaster of Entrepreneurship

A day in the life of a female entrepreneur

A day in the life of a female entrepreneur

When you ask any female entrepreneur if she can relate to the emotional ups and downs visualized above, you’ll hear a resounding “yass,” possibly followed by a few of these: 🙋🏽‍♀️.

There are 111 Million female entrepreneurs around the world, yet somehow this journey of launching and running your own business can feel lonely, spending significant time each day in your own head and experiencing high-highs and low-lows along an unchartered path. That may all sound a bit dramatic, but the truth is there is probably nothing else you would rather be doing than realizing your dream and bringing your vision to life.

Alongside every founder stands a product or service that they created to solve a problem and fulfill a need in the market. The only way to keep your wheels on the track and manage this emotional rollercoaster long enough to actually determine if you’ve created a viable business is by surrounding yourself with the right support and mentorship along the way. We firmly believe this at iFundWomen and have made it our mission to provide female entrepreneurs with the access to the capital, coaching and community that is critical to launching and growing your business.

In fact, when it comes to expert mentorship and guidance, we know coaching works. Entrepreneurs who lean into our proprietary coaching program called The iFundWomen Method raise 22x more than the crowdfunding industry average.

We also know that successfully navigating the ups and downs of running your own business is about so much more than access to funding. This is why iFundWomen offers on-demand coaching services that meet the needs of entrepreneurs across all aspects of business-building. Our coaching memberships include private coaching sessions (on topics ranging from pitch honing and network mapping to startup founder therapy and building community), virtual workshops, classes & webinars, a monthly Founder Support Circle, and an invitation to our Slack community where thousands of female entrepreneurs are in the hustle together, celebrating, collaborating, and commiserating through their startup journeys.

iFundWomen is providing the support that so many female entrepreneurs have had a lack of access to. In fact, almost half of all women cite lack of mentors and 31% citing lack of a support system as hurdles to running a successful business. So, we’ve developed these resources for you, the entrepreneurs, because you shouldn’t have to go it alone, and no matter where you go to find it, the most important thing is that you get the coaching & community that you need to take along with you on your entrepreneurship ride.


The Network Effect & The Power of Local Cohorts

The seven iFundWomen Seattle pitching entrepreneurs (from left to right): Laura Clise, Founder,  Intentionalist ; Alex Pinkerton & Megan Pakula, Co-Founders,  The Armourie ; Hannah Schnabel, Founder,  Belle Ampleur ; Megan Febuary, Founder,  For Women Who Roar ; Genevieve Livingston & Marimar White-Espin, Co-Founders,  Eco Collective ; Sarah Haggard, Founder,  Tribute ; Dr. Cheryl Ingram, Founder,  Diverse City LLC .

The seven iFundWomen Seattle pitching entrepreneurs (from left to right): Laura Clise, Founder, Intentionalist; Alex Pinkerton & Megan Pakula, Co-Founders, The Armourie; Hannah Schnabel, Founder, Belle Ampleur; Megan Febuary, Founder, For Women Who Roar; Genevieve Livingston & Marimar White-Espin, Co-Founders, Eco Collective; Sarah Haggard, Founder, Tribute; Dr. Cheryl Ingram, Founder, Diverse City LLC.

We always say that iFundWomen is so much more than crowdfunding, and what's just as true is that the success of entrepreneurs on our platform and within our community is about so much more than the funds they raise.  

Success on iFundWomen is about your willingness to step outside of your comfort zone, put your product/service out there, and touch down on every single person within your network, no connection left untapped.

The truth is there is nothing more powerful than the network effect, which is technically defined as when your product or service increases in value the more people engage with it. This is the gift of rewards-based crowdfunding - It is a marketing tactic that is best utilized by exposing your product/service to as many people as possible in your network (and your networks’ networks). The resulting feedback that you garner from the network effect through crowdfunding is invaluable. Most importantly, it saves you tons of time, and as we all know, time is money.

Glossary Term_The Network Effect.png

This all boils down to the fact that rewards-based crowdfunding is THE opportunity that early-stage entrepreneurs need to take advantage of in order to take their businesses to the next level, and at iFundWomen, we provide access to the tools & resources that you need to harness that network effect and propel your vision forward.

Equally as important is the community and support you are able to surround yourself with while riding that emotional crowdfunding rollercoaster.  Yes, getting that raw, unadulterated feedback from your network and customers is imperative, but it certainly isn’t easy to manage. You need to be surrounded by people in the hustle with you who you can collaborate, commiserate, and celebrate with along the way.

Trust us, we know. We’ve launched nine local cohorts across the country with the intention of bringing our crowdfunding platform and coaching tools to female entrepreneurs in these different cities. Through these activations, we were able to partner with local governments & organizations passionate about supporting the female economy in order to spread the word about iFundWomen allowing us to leverage the network effect and provide amazing opportunities for female founders in each city.

This has never been proven more true than at the iFundWomen Seattle Pitch Competition, just weeks ago.

Happenings at the  iFundWomen Seattle  Pitch Competition on June 4th, 2019.

Happenings at the iFundWomen Seattle Pitch Competition on June 4th, 2019.

This event was the culmination of a year-long partnership with the Seattle-founded co-working space built by women, for everyone, The Riveter.  On June 4th, 2019, seven qualifying, Seattle-based female entrepreneurs, who had successfully reached their crowdfunding goals through iFundWomen Seattle, came together to participate in a celebratory pitch competition with the opportunity to raise even more cash for their businesses.

The work that these founders did to thoroughly map out their networks is what helped them cross the crowdfunding finish line, but it was the network effect of pure energy that filled the room that night.  These seven pitchers packed the house at The Riveter, Capitol Hill with their people...and then their people brought people. Just like that, by presenting in the room that night, each pitcher had her product/service exposed to an entirely new audience. That’s a win right there.

After hearing seven tight pitches from women-led businesses that ranged from a workplace mentorship app to an online guide to intentional spending to a bold solution for women planning bachelorette parties (no more you-know-what straws!), two iFundWomen Seattle entrepreneurs were proudly announced as the winners of the evening and awarded with $5,000 checks, thanks to our event sponsors at SYSTANE®, the #1 doctor recommended brand of artificial tears.

The Judges, iFundWomen team and the winners of the iFundWomen Seattle Pitch Competition: Dr. Cheryl Ingram, Founder & CEO,  Diverse City LLC  & Sarah Haggard, Founder & CEO,  Tribute .

The Judges, iFundWomen team and the winners of the iFundWomen Seattle Pitch Competition: Dr. Cheryl Ingram, Founder & CEO, Diverse City LLC & Sarah Haggard, Founder & CEO, Tribute.

The networks that these founders each cultivated through their crowdfunding campaigns were so clearly present at The Riveter that night, and the momentum these seven entrepreneurs capitalized on before, during, and after the pitch event will inevitably have a positive impact on their businesses moving forward.  

Talk about a lasting (network) effect….