It's all about prep, prep and more prep. Brooklyn native, Jennifer Coulombe was loud and proud about her upcoming crowdfunding campaign on iFundWomen long before it launched.
Jennifer is the founder and CEO of Sat Nam babe, a socially conscious line of play and yoga clothes for kids under five and babies. She set out to raise money on iFundWomen to support her first round of production for her product.
When prepping for her campaign, she knew it wasn't just about when you tell people, but also who exactly you tell.
Now, looking back on her successfully funded campaign, Jen realizes that there are certain things she didn't see coming no matter how much preparation she did beforehand. The crowdfunding campaign road is long and, for Jen, she had to work extra hard to compensate for "the trough" she experienced along the way.
Jennifer understood that in order for Sat Nam babe to meet it's goal, she needed a crowdfunding platform that offered dedicated coaching and shared her appreciation for thoughtful preparation before launching a campaign. She did her due diligence and chose iFundWomen as the right crowdfunding platform for her.