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entrepreneurship

The Emotional Rollercoaster of Entrepreneurship

A day in the life of a female entrepreneur

A day in the life of a female entrepreneur

When you ask any female entrepreneur if she can relate to the emotional ups and downs visualized above, you’ll hear a resounding “yass,” possibly followed by a few of these: 🙋🏽‍♀️.

There are 111 Million female entrepreneurs around the world, yet somehow this journey of launching and running your own business can feel lonely, spending significant time each day in your own head and experiencing high-highs and low-lows along an unchartered path. That may all sound a bit dramatic, but the truth is there is probably nothing else you would rather be doing than realizing your dream and bringing your vision to life.

Alongside every founder stands a product or service that they created to solve a problem and fulfill a need in the market. The only way to keep your wheels on the track and manage this emotional rollercoaster long enough to actually determine if you’ve created a viable business is by surrounding yourself with the right support and mentorship along the way. We firmly believe this at iFundWomen and have made it our mission to provide female entrepreneurs with the access to the capital, coaching and community that is critical to launching and growing your business.

In fact, when it comes to expert mentorship and guidance, we know coaching works. Entrepreneurs who lean into our proprietary coaching program called The iFundWomen Method raise 22x more than the crowdfunding industry average.

We also know that successfully navigating the ups and downs of running your own business is about so much more than access to funding. This is why iFundWomen offers on-demand coaching services that meet the needs of entrepreneurs across all aspects of business-building. Our coaching memberships include private coaching sessions (on topics ranging from pitch honing and network mapping to startup founder therapy and building community), virtual workshops, classes & webinars, a monthly Founder Support Circle, and an invitation to our Slack community where thousands of female entrepreneurs are in the hustle together, celebrating, collaborating, and commiserating through their startup journeys.

iFundWomen is providing the support that so many female entrepreneurs have had a lack of access to. In fact, almost half of all women cite lack of mentors and 31% citing lack of a support system as hurdles to running a successful business. So, we’ve developed these resources for you, the entrepreneurs, because you shouldn’t have to go it alone, and no matter where you go to find it, the most important thing is that you get the coaching & community that you need to take along with you on your entrepreneurship ride.


The Network Effect & The Power of Local Cohorts

The seven iFundWomen Seattle pitching entrepreneurs (from left to right): Laura Clise, Founder,  Intentionalist ; Alex Pinkerton & Megan Pakula, Co-Founders,  The Armourie ; Hannah Schnabel, Founder,  Belle Ampleur ; Megan Febuary, Founder,  For Women Who Roar ; Genevieve Livingston & Marimar White-Espin, Co-Founders,  Eco Collective ; Sarah Haggard, Founder,  Tribute ; Dr. Cheryl Ingram, Founder,  Diverse City LLC .

The seven iFundWomen Seattle pitching entrepreneurs (from left to right): Laura Clise, Founder, Intentionalist; Alex Pinkerton & Megan Pakula, Co-Founders, The Armourie; Hannah Schnabel, Founder, Belle Ampleur; Megan Febuary, Founder, For Women Who Roar; Genevieve Livingston & Marimar White-Espin, Co-Founders, Eco Collective; Sarah Haggard, Founder, Tribute; Dr. Cheryl Ingram, Founder, Diverse City LLC.

We always say that iFundWomen is so much more than crowdfunding, and what's just as true is that the success of entrepreneurs on our platform and within our community is about so much more than the funds they raise.  

Success on iFundWomen is about your willingness to step outside of your comfort zone, put your product/service out there, and touch down on every single person within your network, no connection left untapped.

The truth is there is nothing more powerful than the network effect, which is technically defined as when your product or service increases in value the more people engage with it. This is the gift of rewards-based crowdfunding - It is a marketing tactic that is best utilized by exposing your product/service to as many people as possible in your network (and your networks’ networks). The resulting feedback that you garner from the network effect through crowdfunding is invaluable. Most importantly, it saves you tons of time, and as we all know, time is money.

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This all boils down to the fact that rewards-based crowdfunding is THE opportunity that early-stage entrepreneurs need to take advantage of in order to take their businesses to the next level, and at iFundWomen, we provide access to the tools & resources that you need to harness that network effect and propel your vision forward.

Equally as important is the community and support you are able to surround yourself with while riding that emotional crowdfunding rollercoaster.  Yes, getting that raw, unadulterated feedback from your network and customers is imperative, but it certainly isn’t easy to manage. You need to be surrounded by people in the hustle with you who you can collaborate, commiserate, and celebrate with along the way.

Trust us, we know. We’ve launched nine local cohorts across the country with the intention of bringing our crowdfunding platform and coaching tools to female entrepreneurs in these different cities. Through these activations, we were able to partner with local governments & organizations passionate about supporting the female economy in order to spread the word about iFundWomen allowing us to leverage the network effect and provide amazing opportunities for female founders in each city.

This has never been proven more true than at the iFundWomen Seattle Pitch Competition, just weeks ago.

Happenings at the  iFundWomen Seattle  Pitch Competition on June 4th, 2019.

Happenings at the iFundWomen Seattle Pitch Competition on June 4th, 2019.

This event was the culmination of a year-long partnership with the Seattle-founded co-working space built by women, for everyone, The Riveter.  On June 4th, 2019, seven qualifying, Seattle-based female entrepreneurs, who had successfully reached their crowdfunding goals through iFundWomen Seattle, came together to participate in a celebratory pitch competition with the opportunity to raise even more cash for their businesses.

The work that these founders did to thoroughly map out their networks is what helped them cross the crowdfunding finish line, but it was the network effect of pure energy that filled the room that night.  These seven pitchers packed the house at The Riveter, Capitol Hill with their people...and then their people brought people. Just like that, by presenting in the room that night, each pitcher had her product/service exposed to an entirely new audience. That’s a win right there.

After hearing seven tight pitches from women-led businesses that ranged from a workplace mentorship app to an online guide to intentional spending to a bold solution for women planning bachelorette parties (no more you-know-what straws!), two iFundWomen Seattle entrepreneurs were proudly announced as the winners of the evening and awarded with $5,000 checks, thanks to our event sponsors at SYSTANE®, the #1 doctor recommended brand of artificial tears.

The Judges, iFundWomen team and the winners of the iFundWomen Seattle Pitch Competition: Dr. Cheryl Ingram, Founder & CEO,  Diverse City LLC  & Sarah Haggard, Founder & CEO,  Tribute .

The Judges, iFundWomen team and the winners of the iFundWomen Seattle Pitch Competition: Dr. Cheryl Ingram, Founder & CEO, Diverse City LLC & Sarah Haggard, Founder & CEO, Tribute.

The networks that these founders each cultivated through their crowdfunding campaigns were so clearly present at The Riveter that night, and the momentum these seven entrepreneurs capitalized on before, during, and after the pitch event will inevitably have a positive impact on their businesses moving forward.  

Talk about a lasting (network) effect….



These Female Founders Know How to Build Community

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The fierce female founders behind HEYMAMA, Katya Libin and Amri Kibbler, know a thing or two about building, growing and managing a community. Since launching their Instagram account in 2014, they've expanded to 7 cities with 1200+ members - and this is only the beginning.

We sat down with this dynamic duo to get the scoop on their experience running their iFundWomen crowdfunding campaign (while they're still in the thick of it) and to discuss what's next for HEYMAMA.

Q: What is HEYMAMA?

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HEYMAMA: We’re a community for mothers in business with one goal: to make mamas more successful. What started as an Instagram account meant to inspire moms turned into a powerful supportive community for creative and entrepreneurial mamas in business to connect and collaborate. We put on over 100 events a year in 7 cities and provide digital resources our community uses to stay connected every day.

Here’s the fun part: we get to watch that happen. Every single day we see mamas give each other advice in our forums in real time. Often, members reach out to us and tell us they met at a HEYMAMA event and are now working on a partnership together. We see women in our community asking each other for advice that can be difficult to ask for anywhere else, from how much to pay a social media consultant to how to navigate challenges around bullying. There is a constant stream of genuine support flowing from mama to mama.

Q: Why is a community like HEYMAMA so important for working mothers?

HM: As we raise the next generation of humans while simultaneously building companies, developing innovative products and investing back into our communities, we need support and resources. Women make strong leaders, but nearly half say they they don’t have the mentorship and capital needed to grow their business. Our community is designed to change this by helping mamas in business address critical challenges through mentorship, digital resources, real-time advice, and experiences.

We invest in the success of other mamas because we know that each mama who thrives gives back even more to her community and the world at large. If we want society to thrive, we need mamas to thrive.

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Q: Who are the mama’s that inspire you?

HM: This is a hard one to answer because there are so many and we’re inspired by different mamas every day! We do have a group of incredible mamas participating in our MILF(und) campaign, which we’re running in tandem with our crowdfund to draw attention to the gender gap in funding.

Q: What is your best piece of advice for balancing entrepreneurship + motherhood?

Banish mom guilt.

Q: It’s so important that female founders combat the confidence gap and get comfortable asking for money. Has crowdfunding had an impact on how you feel about making the ask?

HM: It’s easier to make an ask when a “yes” answer feels likely. We’re lucky to be really uniquely situated in that our community is made up of so many women with significant fundraising experience, giving us proof of how much is possible. Their stories help us cultivate the belief that success is the natural progression of all of the efforts we’re taking. Developing the right mindset before making the ask is so critical to bridging that confidence gap.

We’ve been unapologetically bold in all of our messaging around crowdfunding (see: the MILF(und) campaign!). Of course, we’ve felt that fear of failure but rather than letting that drive, we’re leading with our vision for our community and women at large. In a nutshell, that consists of unequivocal belief in ourselves, the women around us, and that we’re capable of more together. To accomplish more together, we need to be completely willing to ask for what we need.

Q: What’s been your biggest learning from this crowdfunding experience?

HM: Before launching our crowdfunding campaign, we knew women, especially mamas in our community, genuinely want to support each other. Through this experience, we’ve seen that this desire to support one another can—and does—translate into the fundraising realm. We’ve been blown away by the support we’ve received both in terms of the money we’ve raised and the willingness of women in our community to help us out by offering their valuable time as rewards for our supporters.

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Q: What’s next for HEYMAMA?

HM: In the immediate term, we’re building out our platform and adding more core cities so we can provide more mamas with access to the benefits of our community digitally and IRL. First up, we want to create an intuitive app and web experience to help our members get all the best of HEYMAMA in one place, and foster more connection and communication amongst our members. We’re also hiring community managers to facilitate events in our current core cities and new markets.

Long term, we’re exploring ways to support entrepreneurial mamas in concrete ways that translate into real business results.

Not only do these ladies know community, they also know how to create some amazing campaign rewards. Don't miss out on a MILF(und) t-shirt, the HEYMAMA gold neckalace, a $600 discount on iFundWomen's Crowdfunding Masterclass and so many more goodies!