Our favorite witch from The Coven, is coming to iFundWomen in January, 2019 to teach a very special, six-week crowdfunding masterclass. Want to learn how Alex raised over $315,000 in cash, and exceeded her crowdfunding goal by 300%? Of course you do!
Alex West Steinman, Co-Founder of The Coven
Alex raised over $315,000 crowdfunding on iFundWomen, has run many successful crowdfunding campaigns for major brands, and is a leader in the world of marketing, PR, and advertising. She’s also done Super Bowl ads. Basically she knows everything about marketing, PR, branding, and of course, crowdfunding.
In all my years working in big, global advertising agencies like Fallon, supporting small businesses, and running crowdfunding campaigns for other clients (and myself), here’s what I’ve learned:
CROWDFUNDING IS JUST ONE PART OF YOUR OVERALL MARKETING STRATEGY. IF YOU DON’T HAVE A PROPER MARKETING AND PR STRATEGY, YOUR BUSINESS IS PROBABLY GOING TO FAIL.
I’m Alex West Steinman, and I’m a marketing, PR, and crowdfunding Maven. I’m also the Co-Founder of The Coven, a co-working space for women and non-binary folks in the Twin Cities. My Co-Founders and I raised over $315,000 crowdfunding on iFundWomen, exceeding our original goal by more than 300%. I know what it takes to get a successful campaign done.
You don’t have to be a rocket scientist to start a crowdfunding campaign, but you do need to know some essential marketing, PR, and sales tactics to be successful.
If you are considering crowdfunding, you’re going to want to take my masterclass. I will teach you everything I know about how to be successful.
See you there!
You get 12 hours of master coaching with Alex:
Three (3) one-hour private lessons with Alex on any of the below topics that you need concentrated help on.
Weekly virtual classes & course work on these critical topics:
Finding your why: Dive deep into your purpose and start to craft your business pitch and founder story.
Who’s going to buy this?: Define your audience segmentations, their motivations, and where to reach them.
Building brand awareness: Crowdfunding is a marketing tactic, so let’s discover ways you can get the word out with messaging that really sticks, and build your network of potential backers along the way.
Your media toolbox: Explore how tools like social media, influencers, PR, email marketing, and events can fuel you to the finish line.
Building a rewards structure: Your product is your reward…unless it’s not! Let’s dive into different types of incentives, price points, and fulfillment options.
Timeline: Goals are more achievable when you write them down and set dates. We’ll review a standard timeline, and create one together that’s customized for your project.
Weekly 30-minute, group office hours
Peace of mind that you will exit this course with an expertly crafted go-to-market strategy for your crowdfunding campaign, and your business.