wealth coach / crowdfunding expert / entrepreneur
I am Deborah Owens, and I am on a mission to close the gender wealth gap for women and minorities.
I am the the CEO of WealthyU, a financial wellness coaching company, who successfully crowdfunded on iFundWomen. I am a financial expert, author, media personality and nationally recognized public speaker garnered from 20-years in the financial services industry as a management consultant and former vice president with Fidelity Investments. I am the author of three books including, A Purse of Your Own: An Easy Guide to Financial Security, published by Simon and Schuster, and Nickel and Dime Your Way to Wealth and Confident Investing.
I have a Masters of Business Administration from Loyola University of Maryland.
Let’s talk about your #goals. Book a free 15-minute consult!
Four-Week Crowdfunding Boot Camp
When: TUESDAY Evenings, 6:30 PM - 8:30 PM
March 5, 12, 19
March 26 = video shoot dates
Where: Hera HUB DC, 5028 Wisconsin Ave NW, suite 100, Washington, d.c.
Who is this right for?
Entrepreneurs who are planning on succeeding at both crowdfunding and at startup life. If you are a first-time crowd-funder, need a coach to show you how to do it right the first time. You will also need a professionally-produced video, a rewards strategy, and a marketing & social strategy.
COACHING: 3, 2-hour group sessions with Deborah in-person at Hera Hub on these critical topics:
Week 1 - Finding your why and building your pitch: Dive deep into your purpose and start to craft your business pitch and founder story.
Week 2 - Network mapping & marketing strategy: Define your audience segmentation, discover ways you can get the word out with messaging that really sticks, and build your network of potential backers along the way .
Week 3 - Rewards strategy: Your product is your reward..unless it’s not. Learn different types of incentives, price points and fulfillment options and create a rewards strategy that speaks to your audience.
Week 4 - Video production: The iFundWomen Production team will be on-site to shoot your campaign video using the pitch we built in Week 1 of the boot camp.
VIDEO & CREATIVE SERVICES
The Boot Strapper Video: One (1), 2-3 minute professionally-produced crowdfunding video that you own and can repurpose for your future marketing efforts. Note: this video package includes an additional 5% fee on your crowdfunding campaign.
Directing, filming, lighting, editing, sound engineering, the works! As part of the Bootcamp package, our production team will come to D.C. to produce your video at Hera Hub.
Three licensed images
1 round of edits
The Project Page
Professionally designed iFundWomen Campaign page
Choice of three professionally designed campaign templates
1 round of edits