wealth coach / crowdfunding expert / entrepreneur
I am Deborah Owens, and I am on a mission to close the gender wealth gap for women and minorities.
I am the the CEO of WealthyU, a financial wellness coaching company, who successfully crowdfunded on iFundWomen. I am a financial expert, author, media personality and nationally recognized public speaker garnered from 20-years in the financial services industry as a management consultant and former vice president with Fidelity Investments. I am the author of three books including, A Purse of Your Own: An Easy Guide to Financial Security, published by Simon and Schuster, and Nickel and Dime Your Way to Wealth and Confident Investing.
I have a Masters of Business Administration from Loyola University of Maryland.
Let’s talk about your #goals. Book a free 15-minute consult!
Four-Week Crowdfunding Boot Camp
When: THURSDAY Evenings, 6:30 PM - 8:30 PM
January 17, 24, 31
February 7 & 8 = video shoot dates
Where: HeraHUBDC, 5028 Wisconsin Ave NW, suite 100, Washington, d.c.
Who is this right for?
Entrepreneurs who are planning on succeeding at both crowdfunding and at startup life. If you are a first-time crowd-funder, need a coach to show you how to do it right the first time. You will also need a professionally-produced video, a rewards strategy, and a marketing & social strategy.
COACHING: Classes & course work on these critical topics:
Finding your why: Dive deep into your purpose and start to craft your business pitch and founder story.
Who’s going to buy this?: Define your audience segmentations, their motivations, and where to reach them.
Building brand awareness: Crowdfunding is a marketing tactic, so let’s discover ways you can get the word out with messaging that really sticks, and build your network of potential backers along the way.
Your media toolbox: Explore how tools like social media, influencers, PR, email marketing, and events can fuel you to the finish line.
Building a rewards structure: Your product is your reward…unless it’s not! Let’s dive into different types of incentives, price points, and fulfillment options.
Timeline: Goals are more achievable when you write them down and set dates. We’ll review a standard timeline, and create one together that’s customized for your project.
VIDEO & CREATIVE SERVICES
The Boot Strapper Video: One (1), 2-3 minute professionally-produced crowdfunding video that you own and can repurpose for your future marketing efforts. Note: this video package includes an additional 5% fee on your crowdfunding campaign.
Directing, filming, lighting, editing, sound engineering, the works! We produce videos either virtually, or in our NYC studio. Your choice.
Three licensed images
1 round of edits
The Project Page
Professionally designed iFundWomen Campaign page
Choice of three professionally designed campaign templates
1 round of edits