We Are Hiring!
iFundWomen is the only funding ecosystem designed specifically for early-stage, female entrepreneurs. We believe in the power of community + technology to drive opportunities for women-owned businesses. So, we built a platform designed to provide easy access to capital, coaching, creative, and connections critical to helping women launch and grow our ideas.
To apply, email email@example.com
Position: Growth Marketing Manager
Location: New York City
We are looking for a Growth Marketing Manager who will live at the intersection of marketing and product development and will be focused on customer and user acquisition, activation, retention, and upsell. Your job will be to remove the boundaries of traditional marketing to enable every aspect of the customer experience and focus on attracting more engaged customers. This person will have a deep understanding of the product value and helping customers experience impactful moments as quickly as possible. The role will report to our CEO and will be based in our New York, NY office.
Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
Driving, leading and monitoring A/B tests to optimize conversion and other key performance metrics.
Bringing traditional and creative ideas on how to grow those KPIs and driving A/B testing of those ideas.
Analyzing the data and users’ feedback.
Exchanging ideas/data/feedback with other departments (product, marketing, top management) in order to present results and make the product more user-centric.
Driving traffic to our website, landing pages, social media, apps…
Understanding conversion rate optimization (CRO) principles and hacks, and being able to apply CRO hacks to any business.
Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue).
Prioritizing growth channels.
Optimizing channels in order to always improve the performance of the business
Scaling and Automating the growth processes.
Generate and manage data-driven hypotheses for improving lead generation efforts and performance.
Plan, execute and optimize marketing strategies for moving prospects through the product funnel to generate new inbound and demand generated opportunities. The strategies will employ a multi-touch approach, integrating channels such as paid marketing channels, social media, PR, content, website optimization, etc. to engage the target audiences and provide relevant content and messaging at each step of the purchase process.
Analyze data and place into actionable campaign optimization strategies for new and existing lead generated initiatives.
5+ years' experience implementing growth marketing strategies via conversion optimization, email marketing, marketing automation, or in-product messaging.
3+ years of marketing experience as it relates to achieving business objectives of prospect funnel activities through the funnel stages.
3+ years of experience with advanced knowledge of digital marketing (SEM, SEO, social, landing page optimization).
Experience with marketing digital products (e.g. software, SaaS).
Experience analyzing data (via Excel, Tableau, Google Analytics, etc.).
Experience with inbound and outbound marketing.
Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and presentation skills are required.
Clear understanding of data, analytics, metrics, statistics, referral marketing and viral growth.
Being performance and results-oriented
Being curious and creative
Being relentless in pursuit of growth
Not being scared of pivoting
iFundWomen is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics.